Stibo Systems has an unusual heritage. It was founded in 1794 as a printing company in Aarhus in Denmark. Much later, in 1976, Stibo Systems was established originally to handle product information and became a leader as a master data management solution provider. The sister companies include Stibo DX, offering media enterprise platforms and Stibo Complete, which does commercial printing.
Stibo Systems achieved $161 million in revenue in the last year with 19% growth, has 775 employees, over 550 enterprise customers and 18 global offices, with its headquarters still in Aarhus. Customers include Toyota, Diageo, Ford, Coca-Cola, GSK, McDonalds and AT&T. It is particularly strong in retail, manufacturing and distribution, but also has customers in a range of industries, including financial services, automotive, CPG and pharmaceuticals. It has a wide range of partners, from consulting firms like Accenture, Deloitte and KMPG through to technology partners such as Loquate, Tableau and Microsoft.
The Stibo Systems Enterprise Platform (STEP) is the master data management offering from Stibo Systems. It is a multi-domain product by design despite its heritage in product information management. It runs either on-premises, in the public or private cloud or in a hybrid configuration. It includes data modelling and data quality software and connectors to a wide range of source systems, and support for data governance. It has used machine learning for record matching for some time, but has more recently introduced a wider range of artificial intelligence capabilities. Its heritage with product data means it has strong capabilities with the complex functionality needed in that area, such as hierarchy management.
Customer Quotes
“With the new enterprise PIM solution from Stibo Systems, we have a uniform data foundation that can support our growth ambitions and ensure customer satisfaction across our digital presence.” Dennis Funch Jensen, CDO – EET Group
The STEP platform can ingest data from a wide range of source systems, and consolidates these sources into a single, consolidated and trusted set of master data where duplicate entries have been removed and the master records have met defined thresholds of data quality. This master data can then be fed onto further systems downstream, such as data warehouses or analytic systems, or indeed to help supplement large language models with validated and complete corporate data.
Stibo Systems has added substantial AI capability recently. As well as merge/matching, there is integration with OpenAI’s ChatGPT to generate content in areas such as product descriptions from natural language prompts. AI features in customer service as well as being used for code development, where Microsoft CoPilot is used. A further area is product description translation between languages, where modern AI tools can be substantially more cost-effective than traditional translation services. Further development is underway to integrate master data management with the latest developments in agentic AI, where AI agents can carry out sequences of tasks with some degree of autonomy. Such applications are heavily dependent on high-quality and accurate data for success. Examples of such agents include content generation agents, classification agents, image extraction and many more.
Stibo Systems have a deep relationship with the Azure cloud platform from Microsoft, and their MDM technology can be used with the Microsoft Fabric product, for example combining master data with data stored in Microsoft Purview to create curated data packages.
Stibo Systems MDM Solution also can be used for sustainability initiatives such as managing sustainability data cards, digital passports and compliance reporting for environmental, social and governance, and has numerous examples of implementations in this area.
Although STEP has its heritage in the product information management space, it is a genuinely multi-domain product by design, and can handle customer data and other data domains just as it can product data. This breadth of capability is important since customers frequently start their MDM implementation in one domain (say, product) and then expand to others such as customer. Stibo Systems has many customers that have taken this path, and use STEP for multiple domains, such as product and customer.
Stibo Systems is one of the longest established master data management vendors, with particularly strong heritage in product information management and multi-channel retailing. Stibo Systems has a robust and proven multi-domain MDM platform that has kept up with the latest demands of global enterprises, such as the deployment of large language models and the latest developments in agentic AI.
The bottom line
Stibo Systems is one of the leading MDM vendors, with an impressive roster of prestigious global customers, stable finances and a track record of steady growth. Its recent investments in artificial intelligence demonstrate that it is keeping up with the latest trends in the industry, putting trusted master data at the heart of support for large language models and agentic AI. Any enterprise considering a master data management solution should consider Stibo Systems, especially if the use case heavily focuses on product data.
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